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Cult-bags – muscatdaily news

The couple’s comprehending of each other and they drawing from every single other’s strengths has taken the brand only ahead.

“The story of the birth of Queen &amp Cult is slightly various and specific. Maria appeared to dwell for handbags as she purchased one bag every single week. Failing to comprehend her curiosity, I recommended that she lend her artistic bend of mind and I would in flip develop a brand for her so she could often be surrounded by handbags and generate new ones. We took the plunge and a label was transformed into a brand,” said Paolo.

How is that great news for bag lovers in Oman? The Swiss label, acknowledged for its versatile types that can go with any attire, will be launched in the sultanate after Ramadan.

Its sub-brands Princess &amp Cult and King &amp Cult (for guys) will closely stick to. Maria and Paolo soft-launched Queen &amp Cult in Muscat at the Grand Hyatt just lately. Launched in 2004, the label has its flagship shop in Bahnhofstrasse, Zurich.

With their tough function and creative genius, the Durantes quickly took the label to Germany and Austria. The PMD AG label now competes with the likes of Donna Karan and Just Cavalli and is set for foray into the Middle East.

“Queen &amp Cult is for the stylish, chic, fashionable and urbane ladies. It is presently well-known in Europe and on everyone’s to-get listing. Muscat’s strategic positioning, very good networking possibilities and the females of the sultanate inspired us to launch our collection here,” explained Maria. Paolo said, “The concept to launch it in Oman was born soon soon after a discussion with Alessandro

Gugolz, president, Chamber of Commerce, Switzerland to Oman and also general manager, PMD PLC for Middle East, Africa and Asia. ” We desired Queen &amp Cult to resonate with worldwide audience and did not want to restrict it to the French or Swiss trendsetters.

“Renowned for branded leather, artistry and a cult identify, we had entered the market eight years ago at a time when the market place was in search for very good leather and we flooded the luxury industry with our bags produced of Italian, Turkish and elephantino leather.

“This was the high stage for the brand. Soon after then, requests for the bags began to pour in from customers. It is then I knew Queen &amp Cult had efficiently earned the tag of a brand.”

The other attribute that can make Queen &amp Cult bags stand apart is the revolutionary pink lining inside them, unlike the usual black and brown. The label has bags for every single objective, of all colors and for college goers to middle-aged girls.

“At the time of its birth in Zurich, the Swiss label was the only trend label that had the pink lining. The signature style by Maria of spiders on the handbags has been applauded and is 1 of its type. No one has ever creatively utilized spider types on women handbags,” mentioned Paolo.

Shariff al Bakry, distributor of the bags in Middle East, Asia and Africa, stated the identify has aroused curiosity amid numerous. “We are making an attempt to establish Oman has a hub for distribution to other countries like Saudi Arabia, Qatar, Bahrain, Lebanon, Turkey, Iran and India. We hope to tie up with the correct partners for the brand’s availability in the market place.”

“In the two days following the soft launch, there had been numerous meetings with major distributors from Oman, the Middle East, India and Iran. PMD is in close get in touch with with the distributors and reviewing cooperation and delivers.

“All distributors see enormous prospects in placing the products in the Middle East as nicely as other locations in Asia and Africa. Due to the enormous achievement, PMD strategies the following trend event in mid-September for the up coming season with the 2013 assortment,” stated Gugolz.
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